Website Search/PPC
Bray Leino recognise that as almost 80% of all site traffic is generated through Search Engines, then search is most commonly the most critical marketing investment within the digital marketing arena as it needs to satisfy both ROI and brand objectives and act as a hub for all on and off line marcoms activity.
Done well, Search Engine Marketing is zero wastage media as you actively reach people searching for your products and services.
We recognises that effective Search Engine Marketing involves not just high quality technical input but campaign planning, copy development and strategic content development and we have extensive search experience in the travel, financial, healthcare, FMCG, and technology verticals.
We recognise the important links and intricacies between paid and natural search campaigns as the 2 disciplines become very closely amalgamated as search engines (particularly Google) rate the structure, content, relevancy and quality of the target website for both paid bid placements and natural positioning.
Bray Leino have proven skills in optimising campaigns at short notice on keyword performance, bid fluctuations and changes in Client KPIs.
If you liked that, you might want to know more about:
Elearning,
Database Management,
Mobile Marketing,
Viral applications and E-newletters,
Online marketing,
Website development