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In the past we’ve worked with pioneering bread makers Vogel’s to create the concept of ToastTones, as well as conducting a National Toast Census and uncovering the formula for the perfect slice of toast.
Recently we’ve been working with them on our latest innovation – the Toast ‘n’ Tea-O-Tron 3000, an ingenious device which might just revolutionise the way you think about the marriage of bread to humble cuppa. You can see some of the ‘Tron in action at the top of this page. more
Ever wanted to make the perfect slice of toast? Well, thanks to Dr Dom Lane* and Vogel’s (who officially make the best bread in the world), we can now reveal the science to creating flawless toast every time. more
Last night saw our work for Vogel’s up for not one, but two, separate awards. Up in Manchester we were delighted to accept the Fresh PR Integrated Communications award for the ‘Love Toast, Love Vogel’s’ campaign. Whilst in London the Vogel’s ToastTone app received a Merit for the MAA Best Creative Writing Award.
The campaign launched six months ago and we’ve used packaging, media, social networks, pop-up sampling, a new website and of course the Toast Tone app. We had loads of fun with a really interesting brief for a great client – what’s not to like?
