We love weekends. So we were tickled pink when Shloer asked us to create their first ever on-pack promotion around Sundays.
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tag /social media
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Sunday best
/vogels
Like a horse and carriage
In the past we’ve worked with pioneering bread makers Vogel’s to create the concept of ToastTones, as well as conducting a National Toast Census and uncovering the formula for the perfect slice of toast.
Recently we’ve been working with them on our latest innovation – the Toast ‘n’ Tea-O-Tron 3000, an ingenious device which might just revolutionise the way you think about the marriage of bread to humble cuppa. You can see some of the ‘Tron in action at the top of this page. more
/us
Digital love
We’re delighted to welcome the Yucca e-commerce and digital team to the Bray Leino family this week. The acquisition of this Bristol-based agency will boost our digital team to 57 people, with specialists in strategy, user experience, information architecture, design, development, digital marketing, mobile, search marketing (SEO & PPC), affiliate and social media.
Yucca brings over £1million of business and an impressive and experienced team, along with some great clients including Clarks, Silverstone Circuits, Hoburne Holiday Parks, howies and Motability. Yucca will become Bray Leino Yucca and have already moved into their new digs in our Bristol office.
/freederm
I have confidence the world can all be mine
We’ve been working with Freederm for the last few months on their Free Your Future campaign, which came to an end in August. It’s been a really interesting project for us.
Run with brand partners MTV, NME, BigTop40 and LOOK Magazine, it offers Freederm’s youth audience the chance to win some great experiences working for some very desirable brand names, and there are plenty of cross-promotional opportunities for all the partners involved, on TV, radio and online.
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/freederm
Big Bro is 5-alive
Come on, you didn’t seriously expect Big Brother to slope off quietly, did you? That’s right, the hugely popular (and sometimes controversial) show is back with a suitably loud bang after being given a new lease of life on Channel 5. It’s tipped to be the biggest ever, with a host of top names secured for the celeb launch and a massive amount of media interest in the rejuvenated format.
Even better, for the second year running, we’ve secured the valuable sponsorship rights for Freederm with, amongst many other things, a corking new competition on their Facebook page. more
/freederm
Teenage dreams so hard to beat
We’ve been working with the skincare experts Freederm for the last few years as the brand has gone from a standing start to #1 in a crowded market. Up until now we’ve been helping Freederm talk mainly about their leading Gel product. So we’re really pleased to be introducing their wider skincare range in this new TV campaign.
/vogels
Toast the toast
Last night saw our work for Vogel’s up for not one, but two, separate awards. Up in Manchester we were delighted to accept the Fresh PR Integrated Communications award for the ‘Love Toast, Love Vogel’s’ campaign. Whilst in London the Vogel’s ToastTone app received a Merit for the MAA Best Creative Writing Award.
The campaign launched six months ago and we’ve used packaging, media, social networks, pop-up sampling, a new website and of course the Toast Tone app. We had loads of fun with a really interesting brief for a great client – what’s not to like?


