Our specialist PR team grew by a factor of awesome this week as we welcomed two high-velocity additions to its growing ranks. Amy Hutchings, formerly of MHP Communications, joins our lifestyle PR team as Group Account Director, while over on B2B PR we’re introducing Rod Dennis as Account Director, from the PR agency Grayling.
Life in 2013 undoubtedly whizzes past us at 100 mph, writes Bray Leino B2B communications specialist Caroline Peel. As a constantly networked society we are forever in the moment; living online, updating statuses, linking in with people, emailing, texting, cataloguing our every move somewhere on the web. more
Bray Leino PR made headlines around the world during the last week as they supported the launch of Virgin Atlantic’s first domestic service, Little Red.
The activity began in Manchester over the Easter bank holiday weekend with the team bringing a further splash of red to the city centre using 3D street art which turned heads, got people talking and generated strong picture led regional coverage. more
We had the opportunity to share some of our experience, and pick up a few interesting tips, when our PR team headed over to the Blog Summit at M Shed (http://mshed.org/) to meet 60 parenting and lifestyle bloggers.
There was lively discussion around photography, SEO and link building, hearing about spiders, bots and penguins crawling all over Google. There was a greatfrom a couple of awe-inspiring bloggers who’d pitched an idea to Comic Relief and were asked to go to Ghana the next day.
We’ll always provide all the support we can for anyone with the enthusiasm and drive in a subject to start and maintain their own blog, so it was great to get involved.
Our top tips for bloggers who want to work with PR were;
- Tell us about yourself – if you like biscuits put it in your blog ‘About Me’ section… you’ll be amazed what happens!
- Talk to us – we love great ideas. If you have one, pitch it to us
- We aren’t that interested in follow links – what we really want is your opinion written in your words, in the context of your life
- We will look at your vital statistics but of more importance to us is your social reach, whether your blog looks good and if you write well
Talk to Verity Cash for more information email@example.com
Our PR team fastened their seat belts ready for take-off last week when we launched Virgin Atlantic’s first-ever domestic flight service – Little Red – to the media.
Bringing a splash of red to the sky, Richard Branson’s Little Red will be flying between London Heathrow and Manchester, Edinburgh and Aberdeen offering a taste of the customer service Virgin Atlantic is world-renowned for with free 23kg luggage check-ins, pre-assigned seats and even hot breakfasts on early morning flights.
Our PR team aimed sky high and secured over 100 pieces of coverage including The Times, Daily Telegraph, The Sun, Daily Mail and the Independent. Watch this space for further updates on the campaign.
…as Bray Leino celebrates being chosen as the retained agency for quirky cleaning brand method. Joining forces with the people against dirty, Bray Leino has been recruited to explode trial and awareness of method amongst UK consumers through a creative and effective national media relations campaign; covering home cleaning, personal care and laundry products. more
We’re glowing with the good news that global face mask brand Montagne Jeunesse has appointed our Health & Wellbeing PR business to handle its new social media and PR awareness raising campaign, following a competitive pitch process.
With a remit to harness the loyalty of existing customers and bring new users to the brand by building understanding of its proposition in the UK and across the globe, our campaign will initially combine strategic media relations with a multi-layered social media campaign for maximum consumer impact and reach.
Kate Johnston, UK Marketing Manager Montagne Jeunesse, said: “We are delighted to be working with Bray Leino this year and look forward to an exciting year of activity. Bray Leino’s deep understanding and insight into our audience won the pitch, in addition to their fun, creative ideas and knowledge and experience within social media – a key channel for us in 2013.”
We are proud to announce that Bray Leino has won a four-month project to support the launch of Virgin Atlantic’s new short-haul flights from London Heathrow. We were chosen following a 6-way pitch to run a national and regional campaign to celebrate the airline’s new routes and the birth of Virgin Atlantic short-haul.
We’re rather proud of our work for the nice folk at LanesHealth and their wonderful Jakemans brand (not least because their marvellously menthol confections are jolly delicious).
So when they asked us to take the fabulous Jakemans heritage and bring it to life for the first time ever on TV, we decided to make a bit of a song and dance about it. more
Our lifestyle PR team recently had a whale of a time proving the adage ‘never work with children or animals’ wrong.
With Halloween just around the corner, the Woburn Safari Park team saw the perfect news opportunity to generate national coverage for the destination. more