Tobacco packaging is a burning issue. Research indicates that annually 340,000 children in the UK are tempted to try smoking and are more are likely to be lured by designed tobacco packs, rather than by plain packs.*
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tag /media
Most recent items tagged 'media'
/ Back/smokefree
Plain speaking
/danepak
Make mine a butty
We recently teamed up with the good people at Danepak to create their new Mornings Made Better campaign, which celebrates all things breakfast. We’re rather excited by it. more
/RWE
When the wind blows
Following our success at being appointed as a roster agency, we have been supporting RWE npower renewables (RWE NRL) in the delivery of a public consultation programme for one of the world’s largest proposed offshore wind farms. more
/census
Tomorrow’s world
We were the lead agency working on the 2011 Census alongside the Office for National Statistics, collaborating with its partner agencies. Our work on the ‘Help Tomorrow Take Shape’ concept was integral in communicating the participation message to communities across 26 million households in England and Wales. In short: Everyone, Everywhere.
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/sanofi pasteur MSD
Brand new day
We worked with Sanofi Pasteur MSD to help them launch the world’s first vaccine against cervical cancer to the entire internal business.
Our challenge was to create an exceptional launch event to follow the campaign that won Patient Information Campaign of the Year.
The launch was to 350 Sanofi Pasteur MSD personnel at the London Metropole Hotel and a Gala Event at the Royal Albert Hall.
On day one, delegates were greeted by potent graphics highlighting the prevalence and consequences of HPV infection. In a twist, we redressed the entire venue overnight, to match the overall concept ‘Welcome to a Brand New Day’.
For the evening Gala Event, M People singer Heather Small performed with a choir of 50 girls, including a song written and recorded at Abbey Road studios specially for the occasion.
/freederm
I have confidence the world can all be mine
We’ve been working with Freederm for the last few months on their Free Your Future campaign, which came to an end in August. It’s been a really interesting project for us.
Run with brand partners MTV, NME, BigTop40 and LOOK Magazine, it offers Freederm’s youth audience the chance to win some great experiences working for some very desirable brand names, and there are plenty of cross-promotional opportunities for all the partners involved, on TV, radio and online.
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/freederm
Big Bro is 5-alive
Come on, you didn’t seriously expect Big Brother to slope off quietly, did you? That’s right, the hugely popular (and sometimes controversial) show is back with a suitably loud bang after being given a new lease of life on Channel 5. It’s tipped to be the biggest ever, with a host of top names secured for the celeb launch and a massive amount of media interest in the rejuvenated format.
Even better, for the second year running, we’ve secured the valuable sponsorship rights for Freederm with, amongst many other things, a corking new competition on their Facebook page. more
/thatchers
We are golden
It took Thatchers a century or so to bring their lovingly-crafted Somerset ciders to the small screen. But it has been worth the wait. We worked with Thatchers last year on a new TV ad that talks about the care and craft that this family of cidermakers takes with the golden stuff. It also hopefully makes you slightly thirsty, without really knowing why. Have a look and see what you think. more
/norwegianseafood
Cod put a smile upon our face
Hilsener fra Devon! We are delighted to say that from an initial pitch list of 14 agencies, we have won a two-year contract from the Norwegian Seafood Export Council (NSEC UK).
We will be helping to bring sustainable Norwegian seafood to the UK dinner table through an integrated trade and consumer campaign targeting food service, supermarkets and that most British of institutions – the fish and chip shop.


