07 February 2007

Covonia, the cough medicine with clout, has launched an exciting new interactive website targeting both consumers and trade as part of an integrated marketing strategy for 2007.

The site, developed by award-winning South West creative agency Bray Leino, has a dual entry portal for both consumers and trade. The consumer site includes product information, do's and don'ts for cold and flu sufferers, as well as a Flash timeline detailing the product history and a unique audio cough profiling tool to help consumers identify the best solution for their ailment.

The trade site has been designed to provide valuable data and guidance for the pharmacy trade. It has been created with a password-secure log in for more than 7,000 pharmacies to give them access to POS material, technical data and an online image library to help them grow their own businesses.

Competitions and sign-up newsletters will also be available to increase the frequency of contact with the brand.