b2b

At Bray Leino we believe in openness in our communications and our creativity, and a single bottom line across the business so we always do what’s right for our clients.

This philosophy has served us well for the last 30 years, during which we’ve helped hundreds of B2B clients to grow. More than half our clients work in the B2B environment, and we offer them a full service marketing proposition, which spans brand development, distributor and intermediary marketing and sales toolkits, advertising, direct response to events, digital, social media, PR and media. We also offer personal and organisational development services that can help businesses deliver engaging internal communications that really connect with employees.more

We utilise market insight and best practice across a number of sectors where we face business challenges for our clients, whether they’re through direct or indirect channels.

Our clients include Travelers, Bibby Financial Services, Bacs, Intel, Symantec, Seagate, Spirent, Airbus, Johnson & Johnson, GE Healthcare, UKHydrographic Office, DS, Maersk, Wood Group, ABS and Agfa. Our 375 full-time specialists are based in Devon, Bristol, London, Chester and Edinburgh, and Bray Leino has an annual turnover of £50 million.

/b2b

How to make long-term financial planning compelling to the Facebook generation

Life in 2013 undoubtedly whizzes past us at 100 mph, writes Bray Leino B2B communications specialist Caroline Peel. As a constantly networked society we are forever in the moment; living online, updating statuses, linking in with people, emailing, texting, cataloguing our every move somewhere on the web. more

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At the top table

The results are in for the eighth annual B2B Marketing Agencies Benchmarking Report, which ranks the performance of agencies in the highly competitive business-to-business marketing sector. This year, we’re delighted to say we’ve scooped the top spot. more

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/bibby

On the money

We’re rather proud of our B2B PR team. Their work with independent invoice finance provider Bibby Financial Services has been shortlisted in the Financial Services Forum Awards for Marketing Effectiveness.

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/castrol

Olympic challenge

Event management challenges don’t come much bigger than taking 65 of the world’s most important Castrol Distributors to a five day event at the London 2012 Olympic Games. more

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1000 tune in to Castrol webinars

With a global audience for their communications, Castrol know the power of webinars to connect them with their B2B customers around the world. more

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Castrol global data tool launches in a Flash

TurfView is a vital project for Castrol; a digital information tool to help them manage their partnerships with global Distributors. But convincing Distributors to share their data could be challenging. more

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Aviva bray leino!

We’re delighted to announce that Aviva have appointed us as their new B2B lead strategic creative agency. more

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/bacs

Bacs, the not-for-profit organisation behind Direct Debit and Direct Credit, appointed Bray Leino in June 2011 to deliver a public relations campaign communicating the benefits of Direct Debit to both businesses and consumers.

Our multi-discipline teams now also work with Bacs’ in-house experts to create and deliver strategic marketing campaigns aimed at increasing Direct Debit customer sign-ups for organisations that issue large volumes of bills.

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Going global

Bray Leino and BP have been working together for 8 years and we’re an approved global roster agency across all BP business divisions. Our remit covers brand identity;  strategic planning; telemarketing; advertising; digital; internal and external events; channel marketing and sales training. Our work with BP will typically involve marketing products and services directly to large global enterprises and a stable of 50 successful distributors.

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Inside Industrial

Part of BP, Castrol Industrial is a global enterprise that makes the lubricants that literally oil the wheels of industry. Its products are used across the world in a diverse range of sectors including car manufacturing, food production, and wind energy.

Bray Leino’s ‘Inside’ campaign for Castrol Industrial demonstrates that B2B marketing in an industrial setting can be exciting and innovative; that robust engineering facts can be compelling and visually stimulating; and none of it has to be presented in a dry, dusty way. The ‘Inside’ idea not only integrates media and communications, but glues together all of Castrol Industrial’s vast number of sectors, products and services to unify the business and simplify it for their customers.

See more of our work for Castrol

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Our Structure

Bray Leino operates a unique ‘business unit’ structure which has optimised the allocation of business to business expertise and resource to Clients. The b2b business unit include account management, creative, digital, artwork, production and planning resources. Client teams are made up of cross-function/ discipline specialists that communicate and deliver Integrated Solutions more effectively than a conventional structure. We believe that brilliant and successful work can only be achieved by operating in a fully integrated way with Clients and other partner agencies with shared goals and objectives. more

Our integrated approach ensures:-

  1. We are highly experienced at optimising local b2b campaigns using global assets whilst providing an individual personality and relevance to their markets.
  2. Planning is at the heart of creative process. We have 30 Agency Planners – Data planners capable of delivering complex segmentation and retention programmes; Channel planners who will work alongside media ensuring the appropriate media mix; and Brand Planners whose job it is to understand your market and customers and harness these insights to ensure you have a winning proposition
  3. Vision Days with our Clients & stakeholders to develop a shared definition of success that create Brand Manifestos where the commercial objective is clearly agreed and allocated an appropriate budget.
  4. Our experience in developing and managing strategies for brands across global markets has ensured we understand the critical issue of balancing a consistent core brand with differences in local market communication.
  5. Account management that are trained and audited by the IPA and DMA and lecture on the CIM course.
  6. Account management embedded in your business – we currently have permanent staff based at Royal Mint, BP and the Office of National Statistics.
  7. Access to a digital resource of 70 people including developers, creative and project managers ensuring digital provide efficiencies, engagement and analytics.