Life in 2013 undoubtedly whizzes past us at 100 mph, writes Bray Leino B2B communications specialist Caroline Peel. As a constantly networked society we are forever in the moment; living online, updating statuses, linking in with people, emailing, texting, cataloguing our every move somewhere on the web. more
The results are in for the eighth annual B2B Marketing Agencies Benchmarking Report, which ranks the performance of agencies in the highly competitive business-to-business marketing sector. This year, we’re delighted to say we’ve scooped the top spot. more
We’re rather proud of our B2B PR team. Their work with independent invoice finance provider Bibby Financial Services has been shortlisted in the Financial Services Forum Awards for Marketing Effectiveness.
Event management challenges don’t come much bigger than taking 65 of the world’s most important Castrol Distributors to a five day event at the London 2012 Olympic Games. more
With a global audience for their communications, Castrol know the power of webinars to connect them with their B2B customers around the world. more
TurfView is a vital project for Castrol; a digital information tool to help them manage their partnerships with global Distributors. But convincing Distributors to share their data could be challenging. more
We’re delighted to announce that Aviva have appointed us as their new B2B lead strategic creative agency. more
Bacs, the not-for-profit organisation behind Direct Debit and Direct Credit, appointed Bray Leino in June 2011 to deliver a public relations campaign communicating the benefits of Direct Debit to both businesses and consumers.
Our multi-discipline teams now also work with Bacs’ in-house experts to create and deliver strategic marketing campaigns aimed at increasing Direct Debit customer sign-ups for organisations that issue large volumes of bills.
Bray Leino and BP have been working together for 8 years and we’re an approved global roster agency across all BP business divisions. Our remit covers brand identity; strategic planning; telemarketing; advertising; digital; internal and external events; channel marketing and sales training. Our work with BP will typically involve marketing products and services directly to large global enterprises and a stable of 50 successful distributors.
See more of our work for BP
Part of BP, Castrol Industrial is a global enterprise that makes the lubricants that literally oil the wheels of industry. Its products are used across the world in a diverse range of sectors including car manufacturing, food production, and wind energy.
Bray Leino’s ‘Inside’ campaign for Castrol Industrial demonstrates that B2B marketing in an industrial setting can be exciting and innovative; that robust engineering facts can be compelling and visually stimulating; and none of it has to be presented in a dry, dusty way. The ‘Inside’ idea not only integrates media and communications, but glues together all of Castrol Industrial’s vast number of sectors, products and services to unify the business and simplify it for their customers.
See more of our work for Castrol
Bray Leino operates a unique ‘business unit’ structure which has optimised the allocation of business to business expertise and resource to Clients. The b2b business unit include account management, creative, digital, artwork, production and planning resources. Client teams are made up of cross-function/ discipline specialists that communicate and deliver Integrated Solutions more effectively than a conventional structure. We believe that brilliant and successful work can only be achieved by operating in a fully integrated way with Clients and other partner agencies with shared goals and objectives. more